Monthly e-mail marketing is a must for a studio of any size to announce new classes, limited-time discounts and recital reminders. Two major platforms, MailChimp and Constant Contact, offer similar services with slightly different approaches.
Both have a clean drag-and-drop e-mail–building format, with options for HTML coding: MailChimp’s system is smooth for the marketing novice, while Constant Contact is more involved and sometimes finicky, but it allows for more customization. The systems’ newsletters are automatically refitted for mobile devices and easily shareable on social media. The companies also monitor traffic, so you can see who opened the e-mails at what time, as well as what links they clicked on, to help you decide how to best reach your potential and current customers.
We recommend MailChimp for small studio owners, freelance teachers and choreographers because of its pricing and sleek and simple system. If you have fewer than 2,000 total e-mail contacts, the service is free. Monthly fees apply if you wish to expand your contact list or add features like autoresponders (e-mails automatically sent on a person’s birthday, for instance, or after newsletter sign-up) and spam filter testing. A downside is that customer support is limited to an online form.
Constant Contact may be a better choice for large studios with a dancewear store or multiple locations because of its pricing tiers, bonus features (like survey and polling systems) and ability to manage many contacts. After a 60-day free trial, fees vary depending on your number of contacts and desired features (at its most basic, $15 per month for 500 contacts to $75 for 10,000). And its online and over-the-phone customer support trumps MailChimp.
Regardless of platform choice, if you run a nonprofit school, be sure to ask for their discounted rate.
As the director of dance at Fred Astaire Dance Studio in Belmont, Massachusetts, Istvan Cserven organizes the biannual student showcases, prepares dancers for competition and trains new instructors. On top of all that, he teaches the upper-level technique classes. A former ballroom champion in Hungary, he is well-acquainted with both rhythm and smooth ballroom-dance styles.
In an event inspired by the words of President John F. Kennedy, The Washington Ballet will perform the world premier of WHO WHEN WHY this Saturday, June 24, at the Smithsonian American Art Museum's Kogod Courtyard.
After having spent a lifetime looking at ourselves in the mirror, constantly appraising, who of us wouldn't want to take a dance class in the dark? Two Australian dance students, Alice Glenn and Heidi Barrett, had the same thought in 2009 when they founded No Lights No Lycra, a global dance community that offers dancers and nondancers alike the chance to get their groove on in a dark space, where there's no light, no Lycra, no technique, no teacher and no steps to learn. It's just a place to lose yourself in the music and find your own dance mojo. The event became so popular that it spread past its Melbourne beginnings, first throughout Australia and now, globally.
Four incredible educators: Joanne Chapman, Claudio Muñoz, Pamela VanGilder and Kathleen Isaac foster their students' love of dance, whether instilling artistry, offering rigorous training or giving special needs students an outlet through movement.
When Jennie Somogyi retired from New York City Ballet, she found herself in high demand as a teacher. Parents called, texted and persisted. "I don't even know how some of them got my contact information," she says with a laugh. But Somogyi, who departed from NYCB in 2015 after a 22-year career, hadn't made any definitive plans for the next stage of her life. "I just like to see how things move me," she says. She discovered, though, that she enjoyed the process of giving private lessons and seeing the rapid progress students could make. Over time, she realized that teaching was something she wanted rather than needed.