At our Dance Teacher Summit this August, you’ll learn countless valuable lessons from our Summit ambassadors, movement classes and business seminars. Kim DelGrosso (DT, April 2012) spoke to Dance Teacher about how studio owners can generate alternative income for their business.

DelGrosso (center, in white) with her students

Kim DelGrosso

Co-owner, Center Stage Performing Arts Studio

Orem, UT

700 students

Dance Teacher: Studio owners often need to look beyond tuition and costume purchases to support their businesses. What are the most unique ways you’ve found to bring in additional revenue to your studio?

Kim DelGrosso: We’ve had a creative year! Of course we rent to different dance groups in the area, but there are so many more ways you can be making money. I have a performing arts preschool and kindergarten that rent from me and a bunch of boutiques that set up in our studios. We’ve rented to colleges, we’ve had fencing classes here—any type of meeting or class that needs a big room, we try to get them to come to us. I make sure everyone in town knows my studio’s available for auditions—Disney has held a few auditions here. We also bought some good-quality chairs that people can set up for meetings, and it’s proven to be a good investment.

DT: Sounds like you’re open to anything! How can a studio owner who’s never done anything like this get started?

KD: Yes, everything is game! And a large part of it is just doing the work to let people know you’re there. For example, when I opened my first studio, I literally went through the white pages and called every person in town, telling them I was starting a studio and I’d love for them to come. Because of that, we opened with 450 students. If you make yourself known, they will come to you. Call local businesses, go to your chamber of commerce, participate in charities, build good relationships with your town’s newspapers. And don’t forget to use your studio parents for their resources and connections. Networking is where it’s at! —Andrea Marks

 

 

 

Photo courtesy of Kim Delgrosso

The Museum Workout. Photo by Paula Lobo, courtesy of the Met

As you tally up the reasons to be grateful this Thanksgiving, take a moment to reflect on a few of the world premieres that broke new ground this year. Some changed our perspective on dance, and others were just plain fierce, but they all got our attention and inspired our work as dance teachers.

Keep reading... Show less
Thinkstock

With Thanksgiving approaching, we're all ruminating on the things we are most thankful for in the world. Of course, as dance teachers, our students are always at the top of our list. They make us laugh, they make us cry and sometimes they make us want to pull our hair out, but at the end of the day, they are the reason for everything we do in the studio each day. To get you thinking about how much you love your dancers, here are five videos of kids dancing that are sure to make your heart happy! We want to see the dancers you're thankful for this season, too, so share your favorite videos on social media, tag us and include #gratitudedance in the caption. Happy Thanksgiving, y'all!

Keep reading... Show less
Dancer Health
Thinkstock

No matter how hard I work to change it, I'm often told that I have a shallow plié. Is there any hope for improving the depth of my plié through special stretches to make it juicier? I'm doing a lot of exercises, but I don't seem to getting any results. Looking forward to reading your advice. Thanks!

Keep reading... Show less
Videos

When New York City–based dancer Dan Lai began choreographing Figure 8, he had a specific vision in mind. Inspired by a song by FKA Twigs, he wanted the movement to represent the music's "dark and twisted vibe." "My thought process was to make shapes and phrases that were abstract and unique that complimented the intricate beats of the music," he says.

Keep reading... Show less
Dance Buzz
Thinkstock

Science has proven again, again that dancing is just, well, good for you. And not even in moderation. Like drinking water or laughing, there's no such thing as too much dancing. So, let's rejoice for this new dance perk to add to the list.

Keep reading... Show less
Dancer Health
To make dancers stronger and less injury-prone, Burns Wilson suggest adding floor barre or conditioning classes. Photo courtesy of Burns Wilson

With a career spanning 30-plus years in the dance field, Anneliese Burns Wilson has cultivated a unique perspective on health and injury prevention for dancers. From teaching ballet to teaching anatomy, she then founded ABC for Dance, which publishes dance-teaching materials. Now through research for her next book, which will focus on training the female adolescent dancer, she's delving even deeper into topics many dance teachers have overlooked.

Keep reading... Show less
Erdmann (left) on set for Hairspray Live. Courtesy of Erdmann

When Wicked ensemble member Kelli Erdman was training at Westlake Dance Center in Seattle, her teacher Kirsten Cooper taught her that focused transitions would be pivotal to her success as a dancer. Now as a professional, Erdmann applies this advice to her daily performances, asserting that she will never let the details of her dancing get blurry.

Keep reading... Show less

Sponsored

Videos

Sponsored

mailbox

Get DanceTeacher in your inbox

Win It!

Sponsored