Facebook, Instagram, Snapchat, Twitter, Pinterest—we're in the age of social media. So how about harnessing that power and influence to reach new customers? "Social media is where people spend so much time now," says Janelle Warren Konowal, who relies heavily on social-media channels to promote her Nova Scotia–based school, Element Dance Studio. But changing trends and algorithms can make it harder than ever to reach your target audience. If your social-media marketing isn't returning the results you'd like, you may be making some of these common mistakes.
Mistake #2: Ignoring the competition.Giphy
Don't be afraid to copy methods used by other successful studios. By keeping an eye on what other schools are posting, you'll not only glean inspiration but also set your studio apart with unique content and messaging. Exploring the Irish dance community's social media helped Emily Wolff of Mactir Academy of Irish Dance in Minneapolis stand out online. She was able to connect with established Irish dance schools in Ireland, the UK and Australia with only a few clicks. Inspired by these studios, Wolff began using consistent colors, fonts and taglines in each post to establish her branding.