Not just another social-media task, HootSuite is a tool that can streamline your online marketing efforts by helping you organize posts and better manage your time. After you register, the site creates a personal dashboard that gives you access to your Facebook, Twitter, LinkedIn and Google+ accounts all at once. Instead of having several tabs open in your browser, you can view multiple social-media platforms on one screen and cross-post to several with one click. You can even schedule posts in advance, which is helpful when you’re planning to leave the studio or you want to save time by scheduling a week of activity in one sitting. Other convenient built-in features include the ability to shorten links, add geographic locations and save drafts. And with its analytics feature, HootSuite tracks your social-media buzz—how many people click on links and “Like” posts.
The site’s biggest downside is contact management. Though you can tag Twitter followers (for instance, “Look for our studio in this month’s issue of @dance_teacher!”), you can’t do so on Facebook. Regardless, HootSuite is an invaluable tool. The standard version is free, with enough features for the average studio owner, but those who want further customization may opt for the Pro version (starting at $8.99 a month). It’s also available as an app for iPad, iPhone and Android.
Four incredible educators: Joanne Chapman, Claudio Muñoz, Pamela VanGilder and Kathleen Isaac foster their students' love of dance, whether instilling artistry, offering rigorous training or giving special needs students an outlet through movement.
When Jennie Somogyi retired from New York City Ballet, she found herself in high demand as a teacher. Parents called, texted and persisted. "I don't even know how some of them got my contact information," she says with a laugh. But Somogyi, who departed from NYCB in 2015 after a 22-year career, hadn't made any definitive plans for the next stage of her life. "I just like to see how things move me," she says. She discovered, though, that she enjoyed the process of giving private lessons and seeing the rapid progress students could make. Over time, she realized that teaching was something she wanted rather than needed.
Does your studio slow down when the weather warms up? If you don't offer a summer session, June through August can be a cash-flow challenge. One popular—and easy—strategy is to offer weeklong camps instead. We spoke to three professionals to learn how they make summer camp work.
This week Ballet Hispánico launched its first ChoreoLaB workshop, a summer intensive intended to better prepare aspiring professional dancers—with more than just excellent technique. Artistic director Eduardo Vilaro wanted to create a program that bridges the school and the company, to help dancers transitioning into the professional world and better hone their skills.
The language of Mind Body Dancer is dynamic. "Action words stimulate change in your students," says yoga teacher TaraMarie Perri. "Try 'pour,' 'push' and 'experience' –not 'feel' or 'do or don't' Those words don't mean anything." Here, Perri and dancer Maggie Ronan use the active MBD language to demonstrate yoga poses used as a warm-up in many dance classes. While practicing, be sure to inhale and exhale in steady cycles.