August. The month offers a short break between summer study and competition Nationals and the start of a new school year. However, if you want to squeeze in one more summer event, may we suggest the Jazz Dance World Congress, held this year for the first time in Pittsburgh (see the print or iPad edition for the full story).
I loved hearing the story about how Velocity Dance Center got its start in Seattle. We caught up with co-founder KT Niehoff when she visited New York in May and spent a fun afternoon at Red Bean studios, mesmerized by her fluid movement style as she posed for photographer Matthew Murphy. Velocity has grown and thrived, and Niehoff has moved on to a new space and various dance theater projects (“Reluctant Visionary”).
In this Back-to-School issue, you’ll find a variety of ideas to inspire you for the fall season. We’ve expanded the monthly “Ask the Experts” to include competition advice from studio owner Joanne Chapman of Ontario, Canada, and some thoughts on how to use technology with Barry Blumenfeld, longtime K–12 educator in New York City. Of course, you will continue to hear every month from veterans Kathy Blake and Suzanne Blake Gerety about best practices for conducting your studio business.
Dance Teacher’s publisher, DanceMedia, has a new look: announcing www.dancemedia.com, bringing you the wide world of dance. You’ll find the latest dance videos, contests and news from Dance Magazine, Dance Spirit, Pointe, Dance Teacher and Dance Retailer News—including all the how-to videos from Dance Teacher’s monthly “Technique” feature. Plus, did you know that you can list your performances, workshops, lectures and other events on the DanceMedia Performance Calendar? Check it out.
Speaking of contests, I hope you’ll encourage your students to enter Dance Spirit’s Cover Model Search. Each month’s winner becomes a candidate for the October 2013 cover of Dance Spirit. It’s the opportunity of a lifetime.
Marketing is a vital part of operating and sustaining your business, but figuring out what works best for your studio requires creativity and trial and error. The good news is that today—thanks to technology—it's easier than ever to use DIY marketing. Below, learn from the experiences of four studio owners: how they tackled different marketing strategies and what did (and didn't) translate into paying customers—plus, advice from an expert on how to up your game.
You know how some people lust over the interiors of beautiful homes? Scandinavian aesthetics, marble countertops, chrome appliances? That's how I feel when I look at images of gorgeous dance studios. And I'm willing to bet you feel the same—which is why I've been drooling over photos of the University of Southern California's Glorya Kaufman International Dance Center.
I recently watched your YouTube video on exercises for the intrinsic muscles of the feet. I have a question about the doming exercise. When doing the movement, I find it impossible to keep my toes long. The same is true for when I point my feet. I have a hard time lengthening my toes, and I feel a limited range of motion in the front of my ankle. Is there anything I can do to fix this?
Starting this Saturday, the Children's Museum of Manhattan on the Upper West Side will have an interactive dance exhibit called "Let's Dance!" Basically every facet of dance is featured in the exhibit: kids can explore lighting design with a special child-friendly lighting box; choreograph with the use of props, signs and costumes; create accompaniment with percussion instruments; manipulate posable figures; see incredible dance photography and video; and, best of all, interact with the dance portal, where they can watch, learn and interact with professional and student dance companies like Alvin Ailey American Dance Theater, Dancing Classrooms, Mark Morris Dance Group and Martha Graham Dance Company. Whew. That's a LOT of great stuff.