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Q: Do you waive tuition for your instructors' children? As we grow, I'm finding it hard to keep giving away free spots that could be for paying customers.

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Q: What's your recital fee, and how is it structured?

A: Clearly defined, itemized recital fees can reduce the amount of communication about when money is due and allow parents to budget and make appropriate choices. Recital fees vary greatly based on what's included. Typically, the fee includes costumes, tights, T-shirts, flowers and video or photos. Whether or not you include tickets depends on if your theater requires you to use their box-office service (which makes it more complicated). There are two fee formats: one flat fee, paid in full; or a fee broken up into nine monthly payments.

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Q: In the lease for my new space, it says I'm responsible for all repairs and replacements, including heating, venting and air-conditioning. Is this typical of a commercial lease?

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Q: I want to make an opening speech at my recital to encourage studio spirit and pride, since it's definitely lacking at my studio. What can I say without making it sound like a commercial?

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Q: Can you share the best way to word tuition policy? I charge monthly, but when December comes, parents don't want to pay for the weeks we're off. I want to make it clear they're paying for X amount of total lessons divided by 10 months.

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Q: How do you attract students age 8 and up? Ours are mainly homegrown. A few trickle in from other studios, but it's just not enough.

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Q: What's your follow-up process for enrolling potential new students? I need an efficient system so that I can easily see where we're at and determine who needs a further follow-up.

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Q: Do you use a referral program? How do you structure it?

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