Q: I have had a few students leave my studio for a larger one that participates in conventions and hires several guest teachers to do choreography every year (at a high price). What happened to training our own students and doing our own choreography? I'm worried that if I don't jump on the bandwagon, I'll lose more students. What should I do?
Q: During registration time, several of my junior and intermediate competition families shopped around at other studios, looking for the best tuition rates. Then they came to me, asking me to match the other studios' prices. I offer a higher standard of training, but I feel like if I don't compete with these other studios' fees, I'll lose several families. What should I do?
Q: A studio 30 minutes from mine has been promoting itself as the best studio to go to, if you want a career in dance. They claim to have semi-professional and professional levels, when in fact it's just a senior and advanced competitive team. I've lost several strong dancers to this school over its hype. How can I keep this from happening in the future?
Q: I have several part-time competitive dancers who work hard but are definitely part-time dancers. They just don't have the technique for our full-time team. Their moms recently approached me about the girls' desire to be in the full-time program. How do I address this without discouraging the girls? They love what they do, and I don't want that enthusiasm to ever change.
Q: I have a 15-year-old studio with 300 students in an area saturated with other studios. Several of these studios have started offering extreme discounts ("Take two classes, and the third is free," "Boys dance free!"). Financially, I can't compete with these prices—my overhead is just too much. What should I do?