Best Studio Practices

What’s Best for Your Business?

April 1, 2014 by

The pros and cons of different legal structures for your studio

When Jilissa Cotten decided to open her Corpus Christi, Texas–based studio in a community already saturated with dance schools, she didn’t question her attorney’s advice … Continue reading

The Dangers of Too Much DIY

March 1, 2014 by

Is it time to let go so your business can grow?
If you want a job done well, do it yourself. You’d be hard-pressed to find a studio owner who doesn’t voice this opinion—or even adopt … Continue reading

Quit Apologizing for Making Money

February 1, 2014 by
Quit Apologizing for Making Money

A studio owner talks about how she grew the confidence to be business-minded.

I first taught dance at the high school where I worked as an English teacher. I’d danced my entire life and had a degree … Continue reading

Not Just a Pretty Keepsake

January 1, 2014 by

How to make sure your studio’s recital book is a healthy profit center

Studio owner Robin Dawn Ryan vividly remembers putting together her first program book: Restricted to bed rest during a pregnancy, she had to … Continue reading

Technology: E-Mail Marketing

December 3, 2013 by

MailChimp vs. Constant Contact

Monthly e-mail marketing is a must for a studio of any size to announce new classes, limited-time discounts and recital reminders. Two major platforms, MailChimp and Constant Contact, offer similar services with … Continue reading

Getting a New Lease on (Studio) Life

December 3, 2013 by

10 tips for negotiating a commercial real estate lease

As a studio owner who most likely rents the space you occupy, you’ve had your fair share of commercial real estate leases. A standard offer to lease … Continue reading