How to motivate clients to spend more—without giving away the store.
Studio owners have long offered discounts on tuition to attract new clients and encourage existing clients to register for more classes. Laura Sciortino, who has … Continue reading
Q: We just found out that a costume we had chosen for a class won’t get here in time, so we quickly picked a different one. Now parents are furious. How should I handle this? … Continue reading
Q: Do you pay your teachers to attend competitions and conventions with you?
A: I’ve never paid teachers to attend competitions or conventions, but I also don’t require that my staff go to competitions. I only … Continue reading
Q: What are your recommendations for a good anatomy app? I’m on a tight budget.
A: Dancers of all ages should have some knowledge of the skeletal and muscular systems. Today, there’s no shortage of 3-D … Continue reading
Get more bang for your studio buck by hosting events and activities outside of regular class time.
When “Dancing with the Stars” debuted on television nearly a decade ago, Corey Burns saw the potential for his … Continue reading
Q: I’m looking for ways to network with other dance teachers in my state. Any ideas?
A: As the sole dance educator in a private school, I don’t have the benefit of a team around … Continue reading