Business

7 Tips for Doing Discounts Right

December 29, 2014 by

How to motivate clients to spend more—without giving away the store.
Studio owners have long offered discounts on tuition to attract new clients and encourage existing clients to register for more classes. Laura Sciortino, who has … Continue reading

Ask the Experts: Costume Order Changes

Ask the Experts: Costume Order Changes

Q: We just found out that a costume we had chosen for a class won’t get here in time, so we quickly picked a different one. Now parents are furious. How should I handle this? … Continue reading

Ask the Experts: Pay Teachers to Attend Competitions and Coventions?

December 29, 2014 by
Ask the Experts: Pay Teachers to Attend Competitions and Coventions?

Q: Do you pay your teachers to attend competitions and conventions with you?
A: I’ve never paid teachers to attend competitions or conventions, but I also don’t require that my staff go to competitions. I only … Continue reading

Ask the Experts: Anatomy Apps

December 29, 2014 by
Ask the Experts: Anatomy Apps

Q: What are your recommendations for a good anatomy app? I’m on a tight budget.
A: Dancers of all ages should have some knowledge of the skeletal and muscular systems. Today, there’s no shortage of 3-D … Continue reading

Same Space, New Revenues

December 1, 2014 by

Get more bang for your studio buck by hosting events and activities outside of regular class time.

When “Dancing with the Stars” debuted on television nearly a decade ago, Corey Burns saw the potential for his … Continue reading

Ask the Experts: Networking with In-State Dance Teachers

December 1, 2014 by
Ask the Experts: Networking with In-State Dance Teachers

Q: I’m looking for ways to network with other dance teachers in my state. Any ideas?
A: As the sole dance educator in a private school, I don’t have the benefit of a team around … Continue reading