American Ballet Theatre has recently created a brand-new YouTube channel, and not a moment too soon. Other classical companies like New York City Ballet, San Francisco Ballet and Pacific Northwest Ballet have posted dozens, if not hundreds of videos over the past few years. Fans of these companies can peruse rehearsal footage, interviews with dancers, silly behind-the-scenes moments, performance previews, clips from classes and summer programs and more. The most interesting videos are those that introduce viewers to dancers outside the context of the stage. Yes, they can talk! And they have opinions! Watching interviews and candid moments with ballet stars is one way of pulling back the proverbial curtain on a notoriously exclusive artform.
In ABT’s first few videos, we learn about life in the renowned company from stars like James Whiteside and Skylar Brandt. Whiteside says ballet is like an obsession to him, simply because it is so hard. "It's a very strange feeling knowing that perfection is unattainable. And it's strangely alluring," he says. I feel like I know him better already. Check out ABT's channel here.
Marketing is a vital part of operating and sustaining your business, but figuring out what works best for your studio requires creativity and trial and error. The good news is that today—thanks to technology—it's easier than ever to use DIY marketing. Below, learn from the experiences of four studio owners: how they tackled different marketing strategies and what did (and didn't) translate into paying customers—plus, advice from an expert on how to up your game.
You know how some people lust over the interiors of beautiful homes? Scandinavian aesthetics, marble countertops, chrome appliances? That's how I feel when I look at images of gorgeous dance studios. And I'm willing to bet you feel the same—which is why I've been drooling over photos of the University of Southern California's Glorya Kaufman International Dance Center.
I recently watched your YouTube video on exercises for the intrinsic muscles of the feet. I have a question about the doming exercise. When doing the movement, I find it impossible to keep my toes long. The same is true for when I point my feet. I have a hard time lengthening my toes, and I feel a limited range of motion in the front of my ankle. Is there anything I can do to fix this?
Starting this Saturday, the Children's Museum of Manhattan on the Upper West Side will have an interactive dance exhibit called "Let's Dance!" Basically every facet of dance is featured in the exhibit: kids can explore lighting design with a special child-friendly lighting box; choreograph with the use of props, signs and costumes; create accompaniment with percussion instruments; manipulate posable figures; see incredible dance photography and video; and, best of all, interact with the dance portal, where they can watch, learn and interact with professional and student dance companies like Alvin Ailey American Dance Theater, Dancing Classrooms, Mark Morris Dance Group and Martha Graham Dance Company. Whew. That's a LOT of great stuff.