Kathryn McCormick certainly isn't camera shy. In her on-screen debut, she played an auditioning dancer in the remake of Fame. Then, we watched her climb to the final three on the sixth season of "So You Think You Can Dance" and return for season seven's "All Star" cast. And most recently, she moved back to the big screen as the star of Step Up's fourth installment, Step Up 4Ever. McCormick credits much of her success to Bea Scheyer, her fifth grade dance teacher from Augusta West Dance Studio in Georgia.
"She would have a jar in class and if we ever said the words 'I can't' we had to pay her a quarter. No fifth grader wants to give up her money! She was more than a teacher--she taught us how dance builds character and that love through art is the most important thing.
I learned to never limit myself and to have confidence in what I do. I also remind myself to put relationships before work, because the person you are is most important at the end of the day. And when you put that effort into yourself and those surrounding you, it really does shine through in your dancing. It brings your work to a completely different level."
Photo courtesy of Go 2 Talent
Marketing is a vital part of operating and sustaining your business, but figuring out what works best for your studio requires creativity and trial and error. The good news is that today—thanks to technology—it's easier than ever to use DIY marketing. Below, learn from the experiences of four studio owners: how they tackled different marketing strategies and what did (and didn't) translate into paying customers—plus, advice from an expert on how to up your game.
You know how some people lust over the interiors of beautiful homes? Scandinavian aesthetics, marble countertops, chrome appliances? That's how I feel when I look at images of gorgeous dance studios. And I'm willing to bet you feel the same—which is why I've been drooling over photos of the University of Southern California's Glorya Kaufman International Dance Center.
I recently watched your YouTube video on exercises for the intrinsic muscles of the feet. I have a question about the doming exercise. When doing the movement, I find it impossible to keep my toes long. The same is true for when I point my feet. I have a hard time lengthening my toes, and I feel a limited range of motion in the front of my ankle. Is there anything I can do to fix this?
Starting this Saturday, the Children's Museum of Manhattan on the Upper West Side will have an interactive dance exhibit called "Let's Dance!" Basically every facet of dance is featured in the exhibit: kids can explore lighting design with a special child-friendly lighting box; choreograph with the use of props, signs and costumes; create accompaniment with percussion instruments; manipulate posable figures; see incredible dance photography and video; and, best of all, interact with the dance portal, where they can watch, learn and interact with professional and student dance companies like Alvin Ailey American Dance Theater, Dancing Classrooms, Mark Morris Dance Group and Martha Graham Dance Company. Whew. That's a LOT of great stuff.